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Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Aplicablidade das estratégias de marketing do Super Bowl em esportes brasileiros
(2020-07-15)
Marketing, often considered one of the foundations of management, is a powerful strategic tool aimed at the market positioning of its user, including the attribution of value and exercising the function of meeting the needs ...