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Determinantes da intenção de compra de produtos comercializados por lojas online chinesas
(2018-12-11)
The study of consumer behavior has been parsed increasingly in marketing research, because in this way, the companies can create strategies to innovate in increasingly competitive markets. The online shopping these days ...
Showrooming: fatores determinantes que impactam na intenção de compra de eletrônios e eletrodomésticos
(2019-07-09)
The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...
Estudo multicultural sobre influência das pistas visuais em embalagens de produto vegano no comportamento do consumidor
(2021-12-09)
The environment and ethics of human beings are in vogue these days and, seeking to contribute to the reduction of pollution, the preservation of the environment and even compassion for non-human beings, many people have ...