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Comportamento do consumidor de streaming perante o product placement
(2021-12-07)
Thanks to the internet, the ways of consumption have been changing, and the ways of promoting products also needed to adapt. With product placement insertions on streaming platforms, specifically on Netflix, it became ...
Aprendizados de internacionalização: um estudo da crise cafeeira de 1929
(2021-12-10)
The period that takes place in the so-called "coffee cycle" is of extreme political, economic and historical importance for Brazil. Coffee, for many years, managed the Brazilian economy through its exports, in order to ...
Análise das perspectivas de comércio para o segmento de flores e plantas ornamentais no Brasil
(2021-12-10)
As an international standout in the agribusiness sector, Brazil has several segments belonging to this important economic branch, such as the diversified cultivation of flowers and ornamental plants on national soil. This ...
Implantação de uma empresa de energia renovável
(2021-12-07)
Solar energy could help to solve the problems of global warming and the scarcity of fossil fuels (PIPE, 2016). The largest sources of energy in the world, currently known, come from the use of fossil fuels, gas and coal, ...
Análise de viabilidade de abertura de uma loja de materiais esotéricos na cidade de Carlos Barbosa-RS e estudo da importação dos itens
(2022-07-12)
This essay approaches the feasibility study of opening an esoteric products store in Carlos Barbosa, a town in Rio Grande do Sul, Brazil. This store intends to sell and distribute, to costumers and other suppliers, ceramic ...
Viabilidade de implementação de uma comercial importadora de luminárias fotovoltaicas
(2022-07-12)
The technology and innovation sector is one of the fastest growing market and economically, generating vast competition for companies operating in the segment. Therefore, it is pertinent to take advantage of technology, ...
Análise das estratégias de marketing no processo de internacionalização da marca Melissa para os Estados Unidos
(2021-12-09)
In an even more globalized world, international marketing has been standing out as a strategic tool for organizations that are looking to expand their business in foreign markets. To operate in the international market, ...
Estudo multicultural sobre influência das pistas visuais em embalagens de produto vegano no comportamento do consumidor
(2021-12-09)
The environment and ethics of human beings are in vogue these days and, seeking to contribute to the reduction of pollution, the preservation of the environment and even compassion for non-human beings, many people have ...
A exportação indireta via trading company sob a ótica de profissionais que participam da operação
(2021-12-09)
With globalization, numerous major brands have gone international in recent years and, as a result, Brazilian companies are increasingly seeking to enter the international market to expand their business. However, it is ...
A gestão de expatriados e seu papel na internacionalização de empresas da Serra Gaúcha
(2022-12-14)
With the exponential advance of the internationalization of companies, expatriation has become increasingly common within the strategies adopted by companies. This study aims to analyze expatriate management and its role ...