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Relações públicas e a gestão estratégica do relacionamento com clientes: um estudo de caso da Tramontina Garibaldi Indústria Metalúrgica S.A.
(2021-07-10)
Organizational competitiveness demands from companies a continuous search for improvements and differentials in their processes, which is why keeping customers and winning new ones has become so important. In this context, ...
Gestão de crises em redes sociais: práticas e estratégias do dia a dia organizacional
(2021-12-10)
The last few decades have been marked by successive technological advances that revolutionized the human experience in society. Such transformations had a profound impact on communication, especially due to the emergence ...
A contribuição do relações públicas na construção da identidade, imagem e reputação das organizações - um estudo de caso sobre empresas de cosméticos e beleza
(2021-12-11)
This research has as its' central theme the contribution of Public Relations in the construction of the identity, image and reputation of organizations - a case study on cosmetics and beauty companies. This study adopted ...