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Itens para a visualização no momento 1-10 of 31
A contribuição do profissional de relações públicas nos eventos esportivos. Estudo sobre o futebol
(2019-07-04)
This study aims to understand the insertion of Sporting in Society, in the daily life of people and to verify the collaboration od Public Relations professional in the organization of major events, more especifically aimed ...
Liderança feminina : a luta pela igualdade de gênero nas organizações
(2019-12-19)
Historically leadership has been perceived as an exclusively male role. It was with a lot of struggle and claw that over time women conquered some spaces and changed this reality a little. It is based on this context that ...
A contribuição da comunicação na transformação das organizações contemporâneas inovadoras
(2019-12-19)
The changes caused by the Industrial Revolutions and the increase of technology, broke with various forms of behavior of society and, consequently, of organizations. The challenge became to remain innovative in the face ...
Privacidade e relações públicas no contexto da comunicação digital
(2020-12-17)
The theme of the work is privacy and public relations in the context of digital communication. It is understood as a general objective the analysis of the Public Relations professional in the performance to deliver content ...
Na batida da fama: construção e manutenção de relacionamentos entre fãs e personalidades da indústria musical na esfera digital
(2020-12-22)
The rise of interactions through social networks launches new challenges to companies and personalities in the interaction and relationship with their audiences. This is no different in the segment of the music industry, ...
A importância do relações públicas na construção e manutenção da imagem e reputação de organizações governamentais: um estudo de caso do estado soviético após a tragédia de Chernobyl
(2020-12-16)
This study has as its central theme the role of the public relations professional regarding the image and reputation of government organizations, where it sought to understand the communication practices carried out in ...
O marketing de experiência como fortalecedor de marca: um estudo de caso da Casa da Ovelha
(2020-12-17)
As a result of high competition, consumers are increasingly demanding in relation to the consumption of products and services; and experience marketing becomes an essential tool for brands in the pursuit of seduction, ...