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Privacidade e relações públicas no contexto da comunicação digital
(2020-12-17)
The theme of the work is privacy and public relations in the context of digital communication. It is understood as a general objective the analysis of the Public Relations professional in the performance to deliver content ...
Na batida da fama: construção e manutenção de relacionamentos entre fãs e personalidades da indústria musical na esfera digital
(2020-12-22)
The rise of interactions through social networks launches new challenges to companies and personalities in the interaction and relationship with their audiences. This is no different in the segment of the music industry, ...
A importância do relações públicas na construção e manutenção da imagem e reputação de organizações governamentais: um estudo de caso do estado soviético após a tragédia de Chernobyl
(2020-12-16)
This study has as its central theme the role of the public relations professional regarding the image and reputation of government organizations, where it sought to understand the communication practices carried out in ...
O marketing de experiência como fortalecedor de marca: um estudo de caso da Casa da Ovelha
(2020-12-17)
As a result of high competition, consumers are increasingly demanding in relation to the consumption of products and services; and experience marketing becomes an essential tool for brands in the pursuit of seduction, ...
Relações públicas e a gestão de imagem de atletas do futebol
(2020-12-17)
The present work has as its theme the study of image management focused on soccer athletes. The objective sought to identify the role of Public Relations in building an image, focusing on the strategies that can be used ...
Relações públicas no cenário on-line: o marketing digital como estratégia de comunicação organizacional
(2020-12-17)
Public relations are fundamental to the strategic performance of the organization, as well as the marketing area. In a scenario where new technologies have transformed communication, digital marketing emerges as a strategy ...