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Liderança feminina : a luta pela igualdade de gênero nas organizações
(2019-12-19)
Historically leadership has been perceived as an exclusively male role. It was with a lot of struggle and claw that over time women conquered some spaces and changed this reality a little. It is based on this context that ...
A contribuição da comunicação na transformação das organizações contemporâneas inovadoras
(2019-12-19)
The changes caused by the Industrial Revolutions and the increase of technology, broke with various forms of behavior of society and, consequently, of organizations. The challenge became to remain innovative in the face ...
Gestão de crises em redes sociais: práticas e estratégias do dia a dia organizacional
(2021-12-10)
The last few decades have been marked by successive technological advances that revolutionized the human experience in society. Such transformations had a profound impact on communication, especially due to the emergence ...
Relações públicas no cenário on-line: o marketing digital como estratégia de comunicação organizacional
(2020-12-17)
Public relations are fundamental to the strategic performance of the organization, as well as the marketing area. In a scenario where new technologies have transformed communication, digital marketing emerges as a strategy ...
Desafios e oportunidades da comunicação no apoio às estratégias de employer branding
(2023-07-11)
The changes in the labor market, arising from social, economic and technological factors, especially associated with the Covid-19 pandemic, significantly affected organizations, making the processes of change and transformation ...