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Publicidade social e redação publicitária: técnicas de persuasão utilizadas em campanhas publicitárias criadas para o bem
(2022-05-18)
The present work aims to understand the persuasion techniques used in social advertising, mainly through the eyes of copywriting. Social advertising and the relevance of It's discourse have, over the years, been gaining ...
A contrapropaganda como estratégia de desconstrução do inimigo em um grupo de WhatsApp
(2022-07-16)
This study aims to identify the counterpropaganda strategies that work to deconstruct the image of a political opponent from the content present in a WhatsApp group of supporters of President Jair Bolsonaro. For this, it ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...
Qual é a relação dos consumidores fãs de Hot Wheels com a marca?
(2022-07-21)
This article is about Lovemark. The objective of this work is to find out what is the relationship between Hot Wheels fans and the brand. The object under study is the miniature cars of the Hot Wheels brand together with ...