Garibaldi : destino cinematográfico! Um estudo sobre a relação entre cinema e turismo no município de Garibaldi/ RS

Abstract

This dissertation aims to analyze the relationship between cinema and tourism, taking as a locus of analysis the municipality of Garibaldi, located in Rio Grande do Sul.In theoretical terms, it involves a transdisciplinary approach, with Tourism studies related to communication, more specifically to cinema. The methodology follows the qualitative and exploratory perspective, constituted through the methodological strategy of the Cartography of Knowledge proposed by Baptista (2014), through a transdisciplinary approach, whose theoretical presuppositions are aligned with Contemporary Science. The investigative actions involved: a bibliographical review for a conceptual approach to the subject, an interview with the Secretary of Tourism and Culture and the Garibaldi Film Commission, a survey of the productions filmed in Garibaldi, identification of the locations used in the municipality and analysis of the film – O Filme da Minha Vida. In terms of research results it is possible to point to cinema as an important resource for tourism, capable of promoting and disseminating places previously unknown to travelers. Through its images, the media mobilizes viewers and arouses interest in what has been discussed as Turismo Cinematográfico (BRASIL, 2007), Cineturismo (NASCIMENTO, 2009), Film induced Tourism (BEETON, 2005), among other terminologies, involving the visitation of places and sets of filming that served as scenarios for film productions and cinematographic or television series. In Garibaldi, the production of films can be considered as a strategic differential in the positioning of the municipality. The elaboration of products and services, linked to the productions, involves the possibility of diversifying and complementing the local tourist scene. The creation of the Garibaldi Film Commission, in 2013, contributed significantly to capturing new cinematographic productions for the region. The image of the municipality linked to the history and culture of immigrants, identified in the productions through the locations, is intertwined with the script of the different productions that occupy the territory to stage their fictional plots. The cinema, in addition to promoting and publicizing the tourist potential of the municipality, reinforces the vocation of Garibaldi as a cinematographic destination