Competitividade e qualidade de vida nas destinações turísticas: variáveis que fortalecem essa relação no município de Gramado-RS

Abstract

The themes competitiveness and quality of life in tourist destinations have become increasingly recurrent in research related to tourism. For this reason, this work involves studies of competitiveness and quality of life of a tourist destination, aiming to present the perceptions of managers and residents, the tourist destination Gramado-RS, about competitiveness and quality of life. We attempted to perform an analysis as to the variables that strengthen the correlation between these two constructs. To achieve the proposed objective, we designed a study of exploratory descriptive character, with a quantitative approach focused on the perception of managers (public and private) in order to identify the relevant variables related to competitiveness and residents about the variables relevant for the quality of life. Thus, they interviewed 160 residents and 51 managers. After tabulating the data, we sought to present the variables that can contribute both to improving the quality of life and to increase competitiveness. Some results should be highlighted the variables that contribute to improving the quality of life and increased competitiveness, Schools and Jobs Salary Hosting, which are presented with high loads both in the perception of residents and managers. The other variables found in both analyzes showed different loads or even some were excluded from the analysis, by explaining more than one factor, it is given, due to the different goals of each respondent, residents analyzed the quality of life and managers, competitiveness.