A territorialização da variedade Moscato Branco de Farroupilha e a identidade vitivinícola de Farroupilha/RS: novos desafios

Abstract

The theme of the dissertation is the organization of space and structuring of the territory of the Farroupilha municipality in Rio Grande do Sul state, with a wine identity linked to the cultivation of the Moscato Branco de Farroupilha grape variety, in the context of the Italian immigration to the Serra Gaucha in the late 19th century, based on small property and family work. The general objective was to analyze the process of territorialization of the Moscato Branco de Farroupilha grape variety, in the Farroupilha municipality, characterizing the identity of viticultural and muscats sparkling wines with the Farroupilha Geographical Indication, as well as their perspectives, presenting actions to strengthen and enhance the culture. The exploratory method was used through interviews and questionnaires with closed and open questions for winegrowers (in print) and adolescent students (online) in the Farroupilha municipality, as well as in documentary sources and the registration process of the Farroupilha Geographical Indication. The information was organized for content analysis, including spreadsheets for the application of basic statistics. The results showed the process of territorialization of the Moscato Branco grape variety, until it became the Moscato Branco de Farroupilha, identifying the main actors responsible for the diffusion of the variety and how, in some decades, its cultivation and product - the grape and the wine - became part of Farroupilha's wine identity and the Farroupilha Geographical Indication region. Regarding the future of viticulture of muscats, the results of the research with adolescents indicated many difficulties for its continuity, but at the same time, they showed great opportunities for actions in the public sector, the grape and wine production sector, and the academic community to reverse the trend. From the results and the correlated analysis of the information, an educational action was proposed for the grape and wine culture, within the municipal education system, for the valorization of the viticultural identity, the Farroupilha Moscato Branco variety and viticulture in general, in the context of the municipality of Farroupilha and the Farroupilha Geographicak Indication region.