Goplay : design emocional como incentivo na atividade física de crianças

Abstract

The focus of this project is the importance of an approach aimed at helping to combat childhood sedentarism, based on HCD (Human Centered Design) methodology. Through analysis, and research with parents and professionals, it was emphasized the importance of a physical activity in a safe place, accompanied by a professional and that can be carried out in vague time, after school. The purpose of the service proposal was to improve children?s quality of life, bringing fun and well-being. Through studies, a company was developed that offers the academies and the teachers of physical education a line of playful obstacles of parkour so that it is a different and attractive activity. For that, a virtual platform, visual, visual identity, a line of obstacles were created, besides the study of service and business model (sic).