Como a narrativa transmídia transformou Harry Potter em um fenômeno

Abstract

This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The storytelling transmedia has characteristics and unique components to assure that a complex literary work with many concepts be understand in the best way. To develop this project, was selected a work methodology that are the exploratory, bibliographic and documental researches, consecutive by the approach for examine the motivation and behavior of fans about the serie. To collect data for the research were made a deep interview with Harry Potter fans with the intention to understand their vision about this universe and if the transmedia was fundamental to success of the literary work. With the results, was obtained a better comprehension from fans about the development of a storytelling transmedia and how the Harry Potter brand still is important to the consumer (sic).