Análise de potencial de inserção da empresa italiana Brugi no Sul do Brasil

Abstract

The climate needs and the constant updating of the fashion sector with international trends show a growing movement in the clothing products market. It is further noticeable that the constant updates come from European and North American countries in search of improving the quality of products and services offered. Knowing it, the dissertation analyzes potential supply and consumption of products destined mainly for the low temperatures of the South-Brazilian winter, as well as identify potential territories for the performance of the Italian company Brugi in Brazil. The present thesis was elaborated within the academy with theoretical reference that explains the methodology used, which was developed with steps to execute a qualitative and exploratory research model of the sector in the region of the state of Rio Grande do Sul and propose an analysis, presenting results and conclusions. To that end, experts from the garment industry in the region of Serra Gaúcha were interviewed to identify the competitive behavior, as well as the analysis of secondary market and company data to propose an insertion plan for the characteristics presented. These topics are subdivided into chapters presenting the data studied and concluding that the company has the opportunity to explore the market in question and enhancing the studies improvement by the company, other institutions or academics.(sic)