A contribuição do profissional de relações públicas nos eventos esportivos. Estudo sobre o futebol

Abstract

This study aims to understand the insertion of Sporting in Society, in the daily life of people and to verify the collaboration od Public Relations professional in the organization of major events, more especifically aimed at football. The guiding questiono f the word is Understanding the insertion of the Sporting eventos in the life of the Society, what the contribution of the Professional Public Relations in the accomplishment of big Sporting events involving soccer? The methodology adopted was that of exploratory research whit a qualitative bias, wherean interview was conducted and questionnaires were applied, online. As a result, it was noticed the importance of planning in major Sporting events, as quotes by the respondentes and seen in the theoretical framework, and that the Public Relations professional is able to manage these activities, as in a large sports event, the work developed by a RP in the cerimonial area is essencial. In addition to Sporting events exhibiting true spectacles, the área also engages with social causes and carries out actions and projects in the communities, thus generating a commitment to Society (sic).