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A titularidade das indicações geográficas no Brasil. Um estudo comparado a partir das IGs de vinhos finos e espumantes
This dissertation is about Geographical Indications (GIs), a distinctive feature of the Law area known as Intellectual Property, belonging to the field of industrial property, which is, in Brazil, regulated by the Industrial ...
Aspectos da qualidade em vinhos tintos : um estudo comparativo entre consumidores e profissionais do setor vinícola
Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...
O impacto do CRM na performance mercadológica de vinícolas
The wine sector has achieved greater representation in the economic aspect, both regional and national. The wineries contribute by boosting the sector with the generation of economic results, employability and innovations ...
Análise do comportamento do público consumidor de vinhos das Regiões Sul e Sudeste do Brasil
Consumer behavior is a complex and multidimensional process that is even more complicated when it is necessary to consider several individuals or groups. Thereby, this paper aims to analyze the main aspects concerning ...