This dissertation is about Geographical Indications (GIs), a distinctive feature of the Law area known as Intellectual Property, belonging to the field of industrial property, which is, in Brazil, regulated by the Industrial ...

Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...

The wine sector has achieved greater representation in the economic aspect, both regional and national. The wineries contribute by boosting the sector with the generation of economic results, employability and innovations ...

Consumer behavior is a complex and multidimensional process that is even more complicated when it is necessary to consider several individuals or groups. Thereby, this paper aims to analyze the main aspects concerning ...