Internacionalização de empresas brasileiras alimentícias e orgânicas: um estudo prévio à inserção da Santo Fruto no mercado externo

Abstract

The upkeep of quality of life and health has been a topic for many people in different countries. In this context, it is endeavoured to attain healthy habits, such as a diet that includes organic foods. This study brings a thorough analysis on the main challenges and incentives that a Brazilian organic food company faces in the internationalization process, through a case study with Santo Fruto, an ice cream company from Bento Goncalves-Rio Grande do Sul in Brazil, since 2010. Following the theoretical background, the main strategies in internationalization of companies were analyzed. The research used a qualitative approach in an exploratory level. By applying questionnaire to achieve open question results. The research was applied to companies in the organic food sector that already export and also the current situation of the company Santo Fruto. This present study contributes with information on internationalization and also knowledge regarding organic foods, reflecting on the need for new, healthier and more sustainable consumption patterns.(sic)