Análise da adaptação ou estandardização do vinho fino brasileiro

Abstract

The objective of this work was to analyze the need for adaptation or standardization of Brazilian fine wine to the international market, and the importance of each step that involves this process. The results regarding exportation of the item show growth throughout the analyzed period and are mainly oriented to South American countries. The literature review was used as a research model, based on the following databases: Books, e-books , virtual news portals, general information blogs. The adaptation or standardization should be applied from studies conducted in the previous period to export.. Studies indicate that for the product to be able to enter and be satisfactorily competitive in the international market, it is important that the company in question works in order to develop four main elements that involve this process, which are: the packaging, the marketing plan, product composition and product design. Each of these elements must be worked according to the country to which the products will be exported. The results indicate that companies operating in the wine sector really need to make changes in their product, either by adaptation or standardization, to enter the foreign market, thus demonstrating how relevant is the use of a product adaptation model.(sic)