Sobre duas rodas : o moto-turismo no Rio Grande do Sul

Abstract

The theme’s research is the moto-tourism, the nomenclature is used by the Association of Motorcyclists of Rio Grande do Sul (RS-AMO) to describe the meetings that occur among motorcyclists in this state. It was questioned whether the meetings of motorcyclists are an agent of tourism development for the municipalities where they are made. To this end, we identified the lifestyles and social practices that constitute subjects motorcyclists and reconfigure as a cultural group can be analyzed. The study was a qualitative and methodology of this study was based on ethnographic practice to collect data. Ethnographed were five events, one meeting, two birthday parties and two processions. Seven interviews were held open and semi-directed with the subjects involved in social events, representatives and members of the AMO-RS. Motorcyclists, organized from associations and entities that compose them as identity groups are a social group that moves various sectors of tourism, because many motorcycling events held in various locations, traveling to these meetings, using hotels, restaurants, gas stations gasoline, among other services, thus contributing to the growth and development of the places where the meetings are held. Motorcycling is a community with specific needs and characteristics, which are not known so deep in any segmentation, and can thus be considered a new tourist segmentation. The moto-tourism is a segment latent and ready to be explored.