Roca: design thinking aplicado ao empreendedorismo de moda

Abstract

The number of female-led small businesses has been growing in the last few years. Beauty, fashion and food are the sectors with the highest female performance. However, the struggle in obtain reliable information and the fear of the unknown are the reason why many women give up on investing in their own business, therefore this paper aims to develop a service, brand and product project that facilitate the access to information for entrepreneurial women in the fashion design industry. In order to propose solutions to the problem, the Design Thinking methodology combined with Information Design was used. The result was the development of a brand-product-service system that sought to facilitate access to information, using a card game as a support (Entrepreneur's Guide); a service that aims to exchange knowledge, expand networking and content curation; and a brand with which the target audience identifies. [resumo fornecido pelo autor]