A ciência de dados e o desenvolvimento de negócios na área de exportação

Abstract

This study exposes the rate of use of Data Science in the development of export business in the area of International Trade. Bibliographic concepts from the exporting sector were explored, as well as research to characterize Data Science, based on scientific articles related to the area. In addition, a search was made for cases of real companies that use technological tools focused on the Data Science area, in order to generate new ones or improve the performance of existing exports within the scope of the international market. The work similarly presents examples of platforms and techniques originated from Data Science and in what ways they have been used as a differentiating factor in international business. The method chosen to instrumentalize the research was the qualitative study of exploratory character, with the application of three individual interviews, two with professionals in the area of international trade, and another with a professional in the area of technology. The interviews were applied upon on a script of ten questions structured based on the stages of an export process, as well as the phases of the data life cycle. While the analysis and discussion of the extracted results made use of a categorization based on these same two themes. Thus, through the interviews, it is possible to understand that the applicability of the data is present in the export processes of the companies, however it is not yet possible to state that the area is already driven by data. [resumo fornecido pelo autor]