Investimentos em recursos para a vantagem competitiva : uma análise da criação e distribuição de valor na vinícola Salton

Abstract

In industrial practices context, competition is a social phenomenon that arises from the need of enterprises to remain active in the market. The permanence and continuity of their practices depend, under a competitive point of view, from capacity to generate satisfactory economical results which, in its turn, they are related to the form as the organization applies the available resources in its functional structure. In a competitive environment, the economical result is consequence from the form as benefits were acquired and as the enterprise performs their operational activities. That result can be analyzed and compared with achieved results by competitors. That is perceived when there is more efficient performance in the execution of the process that transforms human resources into consumption goods. The best performance of an organization creates more value when it is partially passed on to consumers by means of distributed profits to their owners, of State tax and reinvested in patrimony’s maintenance and conservation. The obtained advantage in front of the others can be imitated. That makes the organization look for advantage sources more lasting. Investments in structure and production processes may become competitive advantages and perhaps sufficient for the company has the investment return to reapply it in new resources and sustain the obtained advantage in the market. This survey is applied to the Salton S. A. wine-growing industry. It aims to identity caused effects by investments in structural resources, value distribution and creation from comparative analyses on the enterprise financial demonstratives under study. The research provides an analysis of the economic and financial value in observing and comparing the results, performance indicators confronted with the strategic decisions of the Brazilian wine industry an important industry.