Programa de educação financeira virtual para jovens universitários em uma cooperativa de crédito de Bento Gonçalves/RS

Abstract

The work first presents the business diagnosis of the areas of Sicoob Vale do Vinho PA 13, located in the municipality of Bento Gonçalves/RS, and then the work proposal is developed for the aforementioned Cooperative. The methodology used was research with a qualitative exploratory approach and applied to the case study strategy. The sample was chosen for convenience and informal and semi-structured interviews were applied to the managers of the Credit Cooperative areas and to the HR manager of the UAD, whose information was analyzed using the content analysis technique. The survey results provided the obtainment of information from the Cooperative areas, helping to understand the functioning of the general context of a Credit Cooperative, the strengths and weaknesses of the internal environment were verified; and the opportunities and threats of the external environment forming the Swot Matrix and the CANVAS framework was elaborated indicating the possibilities of improvement, in addition, the information obtained helped in the development of the work proposal. For this study, it was decided to propose a virtual financial education program for university students, which leads to the following research problem: what are the steps that should be developed to create a virtual financial education program for university students? For this study, the objective was to develop a virtual financial education program aimed at young university students, in order to prospect new customers for the analyzed Credit Cooperative. When preparing the proposed virtual financial education program, its operational feasibility was verified, as most of the actions will be developed in the Credit Cooperative and with the volunteer work of employees, with an adequate structure and the support of the partner computer company for the creation of the digital platform and the advertising agency that is also a partner for the dissemination of the program. In addition, the proposal developed is financially viable, as it will offer a return to the Credit Cooperative and will enable prospecting for new customers. [resumo fornecido pelo autor]