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A cultura dos videogames: uma análise de como a publicidade se incorpora no mercado de games
(2022-12-19)
This work aimed to map how videogame culture integrates into society and the market, how it connects to its consumer and how they respond to actions imposed on them, along with a conglomeration of some advertising strategies ...
Percepção de marca no futebol: um estudo de caso do Clube Red Bull Bragantino
(2022-12-16)
This monograph has as main objective to understand the effectiveness of the incorporation of the Red Bull brand in Clube Atlético Bragantino and its relationship with the consumer public. Through the case study carried out ...
Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...
Endomarketing como ferramenta introdutória da diversidade dentro de uma empresa varejista um estudo de caso da sim rede de postos
(2022-07-16)
The tool aimed to understand that the way of conducting the technique and the work environment can be a fundamental working tool for the diversity of work in the LGBTIA+ public, inducing a work study on a SIM Rede de Postos. ...
A contrapropaganda como estratégia de desconstrução do inimigo em um grupo de WhatsApp
(2022-07-16)
This study aims to identify the counterpropaganda strategies that work to deconstruct the image of a political opponent from the content present in a WhatsApp group of supporters of President Jair Bolsonaro. For this, it ...
Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes
(2022-12-17)
In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...
A propaganda nazista no cinema: a construção da obra cinematográfica “Triunfo da vontade” a partir dos princípios teóricos de propaganda do movimento
(2022-12-17)
This research aims to develop a greater understanding of Nazi Propaganda, focusing its study on the use of cinema as the primary propaganda tool of the Movement and, relating the Theoretical Principles of Propaganda, ...
Do Olímpico à Arena: um estudo sobre as mudanças de comportamento dos torcedores do Grêmio FBPA
(2021-01-05)
The major objective of this work is exploring the changes in the behavior of Grêmio FBPA fans caused by the transition from the Monumental Olympic Stadium to the Arena do Grêmio, located in the great Porto Alegre (RS). To ...