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Gestão do diretório acadêmico do curso de comércio internacional: análise das contribuições aos alunos
(2020-07-15)
The present work aims to analyze the contributions of the Academic Directory (AD) of International Trade course at the University of Caxias do Sul, main Campus, in the academic, social and professional life of this course's ...
Endosso de influenciadores digitais sobre a decisão de compra internacional
(2020-12-14)
The popularization of social networks and the expansion of internet access has increased the number of users on online networks, enabling the emergence of digital influencers. These new influencers who produce content and ...
Análise de perfil e trajetória profissional dos estudantes e graduados em comércio internacional
(2020-07-15)
This work aimed to analyze the main characteristics of the professional profiles of students and graduates in International Trade from the University of Caxias do Sul, relating these profiles to their professional trajectories ...
Dificuldades logísticas enfrentadas pelos exportadores de soja no Rio Grande do Sul
(2020-12-16)
One of the main difficulties faced by soy producers and exporters in the State of Rio Grande do Sul is the precariousness of the logistical system used for the production flow. This situation motivates the identification ...
Estratégias de branding em países da América do Sul: uma análise comparativa no segmento de smartphones
(2020-07-15)
Nowadays, technology and innovation is one of the fastest growing segment in both commercial and economic areas, generating vast competition between several companies. Therefore, it is pertinent to understand how the main ...
Efeitos da guerra na exportação de frango brasileira: uma análise da República do Iraque
(2020-07-15)
The competitiveness present in the international market means that exporting companies do not discard markets with more complex negotiations, after all, these are commonly the most profitable. Considering that, this paper ...
Estudo sobre a inteligência emocional em futuros profissionais do comércio internacional
(2020-07-15)
Nowadays, the organizations operating in international trade need to deal with several challenges, changes and pressures that increase with globalization. As the professionals are considered one of the main resources of ...
Influência de cores caracterizadas como masculinas e femininas no comportamento do consumidor: um estudo multicultural
(2020-12-14)
Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Acordo de livre comércio entre o Mercosul e a União Europeia: estudo dos possíveis impactos nas exportações do estado do Rio Grande do Sul
(2020-07-15)
Approximately one month after the signing of the Treaty of Asunción, which formalized the creation of the Southern Common Market, in 1992, negotiations aimed at collaborations in customs, technical standards and agriculture ...