Turismo cultural, museus e imaginários : um estudo na província de Salta, Argentina

Abstract

This research seeks to answer the following research question: considering the importance of museums for cultural tourism in contemporary cities, as well as the imagery associated with them, how is this shown in relation to the High Mountain Archeology Museum, located in Salta (Argentina), through the Province's official tourist material in the 'Salta, Tan Linda Que Enamora' campaign? The purpose of this research is to analyze a campaign "Salta, Tan Linda Que Enamora" to promote tourism in the Province of Salta, evaluating the presence of imaginaries associated with the City of Salta's past highlighted in the Alta Montanha Archeology Museum, to then evaluate the possible valorization of this heritage for cultural tourism in the place. Thinking about the traits, identity, and cultural heritage represented through the cultural heritage associated with tourism. The paper will be carried out through literature research to search for empirical data that help to understand the observable related factors in relation to the proposed theme. It can be considered an interpretive design, as the relationship with the object under investigation makes possible a certain degree of researcher participation, which means seeing the situation studied from the subject's point of view. [resumo fornecido pelo autor]