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Fortalecimento de identidade no universo do RAP: a obra do artista musical BK' pela visão do branding pessoal
(2023-12-20)
The present study aims to understand how personal branding can strengthen the discourse present in songs by contemporary rap artists. It is organized by initially presenting a theoretical basis, which comprises a chapter ...
Espetáculo no prato: o uso do Instagram como estratégia de comunicação na gastronomia
(2023-12-07)
Food is an element that transcends its functional role and becomes a means of communication and expression, acquiring meanings that go beyond simple nutrition. In the digital age, this dimension is amplified, allowing a ...
Megatendências influenciando marcas: “Casa Granado” e “Lola Cosmetics” revivendo o passado
(2023-12-20)
The present study aims to understand how megatrends can be used strategically by brands, making them more attractive to consumers, from the perspective of megatrend revivalism. The following work has a qualitative bias, ...
Os potenciais impactos da BR do Mar no transporte brasileiro de cabotagem
(2023-07-10)
Cabotage has historically presented a participation of 11% in the Brazilian modal matrix. However, with the creation and approval of Law nº 14.301/2022, also known as BR do Mar, which sought to stimulate this sector in ...