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A adaptação das histórias em quadrinhos para o cinema: análise das representações do empoderamento feminino na personagem Mulher-Maravilha
(2020-07-27)
The objective of the study is to verify the evolution of the character Wonder Woman throughout the comic books ant its adaptation for the cinema, in order to detect reflexes of the feminine empowerment that happened socially ...
O legado da princesa : a construção da personagem feminina em Star Wars
(2020-07-29)
This work aims to understand how the female character is constructed in the North American science fiction saga Star Wars, with an approach that involves, notably, the perspective of myth and how it?s constructed. The case ...
A proteção jurídica dos consumidores hipervulneráveis no Brasil no que se refere à publicidade e ao superendividamento
(2019-07-05)
The consumer is considered by the Law as the vulnerable in the relationship of consumption, however, there are consumers who are already perceived by jurisprudence and doctrine as hypervulnerable, that is, even more fragile ...
Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
(2019-12-11)
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...
Como o cinema imita a realidade? O caso do ônibus 174 no cinema brasileiro
(2021-12-20)
The present study has as its theme the simulation of reality in cinema, and its objective is to understand the role of audiovisual language in the representation of real stories in cinematographic works, especially in the ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...