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Análise de identidade e personalidade da Vans : estudo de caso e representação de seus consumidores ao longo da história da marca
(2020-07-27)
This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...
A influência do merchandising no processo de decisão de compra de produtos para pets
(2020-07-30)
The pet market is constantly growing in recent years, one of the factors that justify this phenomenon is the fact that people are increasingly humanizing their pets, that is, treating them as a member of the family. ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Endosso de influenciadores digitais sobre a decisão de compra internacional
(2020-12-14)
The popularization of social networks and the expansion of internet access has increased the number of users on online networks, enabling the emergence of digital influencers. These new influencers who produce content and ...
Influência de cores caracterizadas como masculinas e femininas no comportamento do consumidor: um estudo multicultural
(2020-12-14)
Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Influência das avaliações no Google sobre o comportamento dos consumidores brasileiros e norte-americanos
(2020-07-15)
During the past few years, when developing a product or service, more and more the focus is on creating value through customer satisfaction. And, with the digital technologies advancement, the consumers have more opportunities ...