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Now showing items 41-50 of 73
A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Representação humana, experiência estética e consumo adulto na atualidade: bonecas e colecionismo
(2021-12-20)
The present work aims to investigate human representation and its relationship with adult consumption, especially with regard to dolls collecting. The study initially presents a discussion about human representation, ...
Conectando-se ao consumidor de jogos da nova geração através da publicidade in game - caso Fortnite
(2021-07-10)
This work had the purpose of research to discover how the games of the new generation of video games connect to the consumer, through a case study of the game Fortnite. To achieve this goal, bibliographic research was used ...
Percepção de justiça na recuperação de falha em serviço e sua relação com a satisfação de clientes: um estudo no setor de bares e restaurantes
(2020-12-17)
Keeping consumers interested in returning to the company and keeping them loyal has been a challenge for entrepreneurs. When it comes to service provision, the expectation created by the consumer about the service he will ...
Efeitos da pandemia do COVID-19 para o e-commerce
(2022-07-13)
Comportamento do consumidor de streaming perante o product placement
(2021-12-07)
Thanks to the internet, the ways of consumption have been changing, and the ways of promoting products also needed to adapt. With product placement insertions on streaming platforms, specifically on Netflix, it became ...