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Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
(2019-12-11)
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...