Estudo de viabilidade de exportação de pás agrícolas para o mercado egípcio: caso Tramontina Multi e Tramontina Africa

Abstract

The international market competitiveness requires companies to search continuously for differentials and, within that, the insertion of a new product for a market still little explored. From this perspective, this academic research aimed to analyze the feasibility of exporting agricultural shovels, produced and distributed by Tramontina, to the Egyptian market. Therefore, this research consists in a case study and employed a qualitative methodology at an exploratory level, applying as a data collection technique, interviews with 3 employees who work in the export and commercial sector of the company. From the analysis and comparison of the answers obtained, it can be concluded that factors such as: supply and demand, competitiveness, international logistics, cultural aspects and economic policies are essential for Tramontina to make an export viable. The project exposes some suggestions for future studies of the referred company. [resumo fornecido pelo autor]