O storytelling construído ao longo dos anos pelo streamer Gaules e o impacto no sucesso do campeonato IEM Rio Major 2022 de Counter Strike Global Offensive (CS:GO)

Abstract

The study titled "The Storytelling Built Over the Years by Streamer Gaules and the Impact on the Success of the IEM Rio Major 2022 Championship of Counter-Strike Global Offensive (CS:GO)" investigates the use of storytelling in the digital context and how this technique has been employed by the streamer Gaules to capture and maintain audience attention during his live broadcasts. Gaules, known for his content and relationship with CS:GO, has built an engaging narrative over the years that has strongly influenced the popularization and viewership of the competitive CS scene, particularly during the IEM Rio Major 2022 championship. The study aims to explore the storytelling constructed by Gaules, the viewers' engagement with his narrative, and how it impacted the engagement during the IEM Rio Major 2022 championship. The research has the potential to provide valuable insights for the field of marketing and communication, highlighting how effective storytelling can be a powerful tool for brands and advertising in general. [resumo fornecido pelo autor]