Comunicação de marcas em tempos de pandemia COVID-19 e o uso da estratégia de aducation: estudo de caso iFOOD

Abstract

This work presents a research that has the main objective of investigating the relationship between education and advertising from the education strategy used during the world pandemic of Covid-19. It has an exploratory-descriptive bias, support for the bibliographic study, and with a deepening of the iFood brand, with the possibility of an analysis of a single case study at the end. The development of the discussion brings a debate about the pandemic and world communication, at the moment there is a discussion that involves brands of the communication strategy and, finally, an analysis of the brand in relation to the strategy in question-education, used during the pandemic. world. At the end of the study we found how the application of the aducation strategy contributed to the iFood brand as an institutional reinforcement, making its purpose clearer and expanding its role in society, from three hundred thousand people impacted by the action created by the brand involving education, partners, and customers. [resumo fornecido pelo autor]