Jornada do herói, mídia e futebol: a trajetória de Lionel Messi na Copa do Mundo de 2022

Abstract

The present study aims to analyze the discourse constructed by the media around the player Lionel Messi during the 2022 World Cup, in order to reveal the narrative produced around this football hero. For this purpose, bibliographical research is initially used in order to understand the concept of hero, their role in societies and their relationship with the world of football. Further on, also with the support of authors, the understanding of media and its relations with the discussion regarding myth and celebrity today, especially in football, becomes relevant. The case study at the end is proposed around the player Lionel Messi, with an analysis involving photographs and headlines from the period at the 2022 World Cup selected from the GE- Globo Esporte website. The semiotic and semiological approach is used to interpret media discourse and the hero's journey proposed by Joseph Campbell (2004) is applied as a structural basis. With the conclusion of the study, it is clear that the media plays a fundamental role in strengthening idols in football, especially with the construction of discourses that strengthen these figures based on narratives that have always been present in the population's imagination. By using the image of the celebrity player as a potential sign in headlines and photographs, we have in the media scene a hero-protagonist who, at the same time as he overcomes obstacles, also has the attention of the audiences based on these implicit narratives, but to be part of this game the The player is, above all, a great fan idol. [resumo fornecido pelo autor]