O impacto da série documental Formula 1: Drive to Survive na renovação de audiência da Fórmula 1

Abstract

This work aims to understand how new forms of communication and getting closer to the public, such as the documentary series Formula 1: Drive to Survive, have impacted on the renewal of Formula 1's audience. It also seeks to understand how the new generations relate to streaming platforms in their daily lives, using social networks to make their voices heard and relevant in the audiovisual production Corridas de automóveisprocess. The Final Paper includes bibliographical research to understand the history behind Formula 1 and some of its drivers, streaming services and the Formula 1: Drive to Survive series. It also includes qualitative and quantitative research to understand the consumption habits of the group of interviewees, not only of the series, but also of the sport itself. At the end of the study, it is possible to understand how the process of repositioning Formula 1 was carried out and how its media developments have helped the category to remain relevant. [resumo fornecido pelo autor]