Terror em cartaz: uma análise de cartazes cinematográficos de clássicos do gênero e seus remakes

Abstract

This study has as goal to analyze current horror film posters, aiming to understand how the atmosphere of the genre is constructed and updated, especially through the development of persuasive communication, attracting today's young spectators. The research is based on a qualitative approach and uses exploratory and comparative methods, referencing some prominent authors such as Abraham Moles, Adilson Citelli, Américo de Sousa, Ferdinand de Saussure, Fernando Mascarello, Jon Savage, Philip Kemp and Steven Jay Schneider. The structure is organized in three stages: In the first, the concept of poster and its relevance as an advertising piece will be addressed; The second focuses on the horror film genre and its subgenres, exploring the representation of youth and the updating of the genre through remakes; The final stage consists of analyzing the visual language present in the posters of classic horror films, both in the original versions and in the remakes. It was concluded that the cinematographic poster is currently renewed, attracting a new generation of spectators to remakes, contributing to the strengthening and updating of the horror genre from the perspective of persuasive communication, through the restructuring of the visual language of the posters, which incorporates elements iconic and symbolic of the genre with a more grotesque and dark aesthetic, with the goal of captivate contemporary audiences. [resumo fornecido pelo autor]