Cabanas de luxo em áreas rurais da Região Uva e Vinho-RS: relações que se estabelecem entre as informações de hóspedes, anfitriões e Airbnb sobre sustentabilidade

Abstract

The number of luxury lodges has been growing in rural areas in the North East of Rio Grande do Sul. In this outline, Airbnb has a fundamental role, being the platform of accommodations that connects guests and hosts. With an approach predominantly qualitative, the research which characterizes itself as exploratory and descriptive has the objective of verifying the information of guests, hosts and the Airbnb platform and establishing relations regarding sustainability. The data collection occurred from April to July of 2024, using web scraping as a method, includes informations about the luxury lodges located in the region Uva e Vinho from the state of Rio Grande do Sul/Brazil, guests evaluations, descriptions of accommodations made by hosts and reports of sustainability published by Airbnb. As a result, the predominance of the sociocultural dimensions and economical sustainability has been verified, manifested by guests and hosts, contributing to the promotion of regional traditions and the development of local communities through rural tourism. Referring to the environmental dimension, the highlight goes to the natural areas surrounding the lodges. As for the Airbnb, the direction is emphasized in its environmental dimension through their sustainability policies focused to the monitoring of greenhouse's gas emissions originating from their business model, but also as a mean to preserve and to the environmental recovery of biomes in different countries, while at the same time promoting the domestic tourism in Brazil. Finally, it is stated that the relations are not so well established between Airbnb's sustainability policies and the information available by hosts regarding their accommodations show very few indications about their environmental, social and economical strategies employed. Not evidencing these relations makes the theme not reach the guests sufficiently so that their impressions regarding sustainability are mentioned, as observed in the harmony between the evaluations and the characteristics highlighted by the hosts. It emphasizes the importance of hosts giving more visibility to the actions regarding sustainability employed in their establishments to contribute to the competitiveness of tourism in rural areas. [resumo fornecido pelo autor]