Cursos superiores de turismo na economia do conhecimento - posicionamento estratégico de um curso de turismo do Rio Grande do Sul

Abstract

Knowledge economy is characterized by information technology, and strong competitiveness for keeping track on knowledge, as a competitive strategy. Such elements reveal new social characteristics, and introduce challenges concerned to the maintenance of self-supporting features of all organizations. Considering University courses the challenges are more noticeable. What market strategy procedures the Tourism course should adopt, to be in accordance with the necessities of the present society, are a question of vital importance. This research inquires into the strategies created by the university course of tourism to surpass its challenges. This is the target of this work, and ranks the course in the competitive market. In this sense, it is developed a theoretical standard, based on knowledge economy, organization of the environment, structure and culture of organizations, and ranking strategies. This study makes evident, the course, which is being analyzed, in spite of the requests made by knowlege technology, has a weak use of strategy resources, which ranks it the market. The relationship among people and the bureaucratic connections are also evaluated in regard to the dynamics of organizationsin the Tourism course.