Buscar
Itens para a visualização no momento 1951-1960 of 2665
Relação entre valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes no contexto de serviços de telefonia móvel
(2015-04-01)
Maintaining and expanding relationships with customers in the service area, is to encourage customer retention and thus cause the corporation to be viewed differently by the market. However, the service providers must ...
A prática relacional existente entre um fabricante e seus distribuidores e a percepção de valor do relacionamento na díade
(2014-05-06)
The interorganizacional relationships have attracted several studies of marketing about the theme Relationship Marketing. This paper addresses how the dimension of relationship marketing can influence the value’s perception ...
Retenção de profissionais e a influência da cultura nacional : um estudo em uma multinacional italiana
(2017-07-10)
Studies over the years have sought to understand the professional retention factors in organizations and national cultures that determine or influence the behavior of individuals. This study aimed to determine the job ...
Táticas vinculantes, reputação do provedor de serviços, confiança e compromisso como antecedentes da retenção de clientes
(2016-07-08)
Customer retention can be a competitive advantage for service providers and, from the perspective of relational exchanges, it is essential to understand the determinants that precede, identifying the constructs that ...
Relações entre valor percebido, comprometimento, propaganda boca a boca e intenção de recompra
(2015-10-29)
Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of ...
Relação entre inteligência competitiva, cultura da informação, aprendizagem organizacional e desempenho no setor vitivinícola da Serra Gaúcha
(2017-09-29)
Competitive intelligence is recognized as a systematic process, with interrelated phases that aim to analyze data and information, in order to support strategic decision making. However, the use of the results generated ...
A transformação de uma transportadora em um operador logístico como forma de agregar valor aos serviços prestados e ampliar a sua competitividade
(2014-04-28)
The logistic has been revealed an strategic element, making possible the differentiation on assistance to customers necessities. So, logistics operation outsourcing turns real, and it gets the organizations to focus on ...
Sistema Toyota de desenvolvimento de produtos : uma análise em empresas moveleiras no polo de Bento Gonçalves
(2014-04-25)
The process of product development is an important factor to boost a company's competitive edge and has become increasingly critical due to the growing range and reduced lifecycle of products. A process of product development ...
A relação entre a imagem do varejo de vestuário e a lealdade de consumidores da geração Y
(2016-07-25)
In the highly competitive retail market there is a constant search for differentiation and customer loyalty. However, understanding how store image attributes are perceived by consumers is a matter of paramount importance. ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...