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Showrooming: fatores determinantes que impactam na intenção de compra de eletrônios e eletrodomésticos
(2019-07-09)
The use of tools for virtual research and/or acquisition provides to the customer new experiences of purchase goods. With the objective of contributing to understanding the attitude and behavior of the buyer at the time ...
Diagnóstico de alcance da comunicação integrada de marketing dos e-sports: de que maneira a população recebe informações sobre e-sports na cidade de Caxias do Sul
(2019-12-06)
From the beginning of the digital games, through the arcades era, many people considered video games with proper competition. In addition to the fact of the competitiveness, a market of important participation has been ...
Análise da viabilidade de exportação de vinhos finos produzidos na Serra Gaúcha para os Estados Unidos da América
(2019-12-10)
Brazilian wine has been gaining space in the taste and preference of foreigners due to the large investments made by wineries and large producers in recent decades. With globalization, companies are receiving greater ...
O nível de serviço dos portos de Navegantes e Itapoá pela ótica de importadores da Serra Gaúcha
(2019-12-10)
The present work presents a study about the level of service of the Ports of Navegantes and Itapoá from the perspective of the importers of Serra Gaúcha. For the study, a bibliographic research was first carried out to ...
Nível de serviço logístico: estudo comparativo entre o Porto do Rio Grande e o Porto de Itapoá para exportações de autopeças produzidas no estado do Rio Grande do Sul
(2019-12-10)
The present work presents a comparative study between the Port of Rio Grande and the Port of Itapoá for exports of auto parts produced in the state of Rio Grande do Sul. For its development, a bibliographic research was ...
A formação em competência intercultural do estudante de comércio internacional
(2019-07-09)
The competitiveness of global markets has generated a movement in Brazil's economy. Accompanied in the last sixteen years, the country has emerged as one of the protagonists among the main players worldwide. In this flow ...
Multimodalidade: análise comparativa entre o panorama brasileiro e o europeu
(2019-12-10)
The present paper presents a study about the multimodal transport service model, which serves as parameter for the accomplishment of this study. Therefore, a bibliographical research was first conducted to identify how ...
Recuperação do mercado de facas de cozinha da Tramontina S.A. Cutelaria na Índia
(2019-07-03)
The following work analyzes the sales process of Tramontina to the Indian Market, which already had considerable participation on the numbers of the company around five years ago. This investigation has as main purpose to ...
A importância do porto seco de Caxias do Sul para as empresas importadoras do setor moveleiro de Bento Gonçalves
(2019-07-05)
Due to the increasing globalization development, International Business has significantly determined the rate of economic growth. Given this context, Brazilian
companies are increasingly seeking to be competitive in the ...