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Estudo de viabilidade de exportação de usina de asfalto para a África do Sul
(2019-12-10)
The present work is about the viability study of exportation of asphalt plants to South Africa. Therefore, firstly, the general data of the manufacturer of the product in question had been collected in order to obatin as ...
Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação
(2019-07-09)
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
Análise do impacto gerado pela regulamentação da Cannabis no Uruguai
(2019-12-11)
Drug trafficking has burdened states and civil society through organized crime, money laundering, corruption and terrorism. Aware of these losses caused by drug trafficking, this study aims to analyze the impact of cannabis ...
A percepção cultural no programa de au pair: um estudo entre brasileiras e famílias anfitriãs norte-americanas
(2019-12-04)
Cultural interaction is growing in the globalized world, in this way, understanding the cultural factors, becomes a differential for the good personal and professional development of any individual, before society, especially ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
(2019-12-10)
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
Potencial mercadológico brasileiro na exportação de água mineral para os Emirados Árabes Unidos
(2019-12-13)
The present research aimed to show the Brazilian potential in the production and commercialization of mineral water in face of the scarcity and all the possibilities present in the UAE market, focusing on the commercialization ...
Análise da internacionalização do funk brasileiro
(2019-12-10)
The Brazilian Funk musical rhythm, born in the carioca peripheries, is being expanded to foreign markets. This paper analyzes the main characteristics of this rhythm internationalization. To this end, the research was ...
Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Análise das respostas comportamentais de consumidores do Brasil e Índia em relação a campanhas publicitárias com diferentes padrões de beleza
(2019-12-10)
This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...
Método para seleção de fornecedores internacionais a partir de análise multicriterial
(2019-12-12)
Supplier selection process is extremely important in the company's strategic management, since it implies directly in the quality of the product and also in the financial management of the company. Thus, as organizations ...