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Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Diagnóstico de alcance da comunicação integrada de marketing dos e-sports: de que maneira a população recebe informações sobre e-sports na cidade de Caxias do Sul
(2019-12-06)
From the beginning of the digital games, through the arcades era, many people considered video games with proper competition. In addition to the fact of the competitiveness, a market of important participation has been ...
Aplicação de uma metodologia para entrada em novos mercados internacionais com abordagem ecológica
(2019-07-09)
The growing demand for products with a sustainable approach brings companies the challenge of making adjustments to meet these preferences. This challenge is even greater at the international level, as each country has its ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Aplicablidade das estratégias de marketing do Super Bowl em esportes brasileiros
(2020-07-15)
Marketing, often considered one of the foundations of management, is a powerful strategic tool aimed at the market positioning of its user, including the attribution of value and exercising the function of meeting the needs ...
O papel do marketing no processo de internacionalização de empresas da Serra Gaúcha
(2021-12-09)
Globalization, together with the business internationalization, has reduced the istances between nations and consequently enabling companies to reach new markets. In this ontext, arketing becomes an important knowledge ...