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Endosso de influenciadores digitais sobre a decisão de compra internacional
(2020-12-14)
The popularization of social networks and the expansion of internet access has increased the number of users on online networks, enabling the emergence of digital influencers. These new influencers who produce content and ...
Influência de cores caracterizadas como masculinas e femininas no comportamento do consumidor: um estudo multicultural
(2020-12-14)
Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Comportamento do consumidor de streaming perante o product placement
(2021-12-07)
Thanks to the internet, the ways of consumption have been changing, and the ways of promoting products also needed to adapt. With product placement insertions on streaming platforms, specifically on Netflix, it became ...
Estudo multicultural sobre influência das pistas visuais em embalagens de produto vegano no comportamento do consumidor
(2021-12-09)
The environment and ethics of human beings are in vogue these days and, seeking to contribute to the reduction of pollution, the preservation of the environment and even compassion for non-human beings, many people have ...
Análise de consumidores brasileiros e americanos acerca da percepção de alimentação saudável
(2022-07-13)
The consumption of healthy foods has been growing worldwide in recent years. In front of that the present study had as purpose to identify the profile of brazilian and american healthy food consumers, their attitudes, ...