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Estudo para apoiar a implantação de uma franquia de móveis na Colômbia
(2018-12-16)
This study presents an analysis of the implantation of a furniture franchise in Colombia. Three dimensions were identified to analyze the feasibility of the franchise: market dimension, operational dimension and financial ...
A importância do porto seco de Caxias do Sul para as empresas importadoras do setor moveleiro de Bento Gonçalves
(2019-07-05)
Due to the increasing globalization development, International Business has significantly determined the rate of economic growth. Given this context, Brazilian
companies are increasingly seeking to be competitive in the ...
Análise do potencial de expansão da empresa Promob para a venda de software no mercado chinês
(2020-07-17)
This study aims to analyze the potential expansion of Promob to sell software in the Chinese market, bringing the reader an understanding of the internationalization processes of software and services companies. Data ...
Análise dos processos mercadológicos comerciais de uma empresa moveleira
(2023-07-17)
This work presents a case study conducted in a furniture company established in the Serra Gaucha region, aiming to identify how the company carried out its actions for the opening of exclusive brand stores in Latin American ...