Now showing items 1-6 of 6
Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
Percepção dos consumidores de diferentes culturas em relação à estratégia de storytelling
The way companies are communicating with their customers has been changing, once traditional advertising pieces, in the face of a world filled with information, are no longer able to hold the public's attention. Therefore, ...
Adaptação cultural de atletas de jiu-jitsu em competições no exterior
This paper aims to explore the difficulties faced by Brazilian Jiu-Jitsu athletes in competitions abroad, a sport that is increasingly gaining popularity in Brazil, with 2.5 million practitioners in the country, many of ...
Análise da internacionalização do funk brasileiro
The Brazilian Funk musical rhythm, born in the carioca peripheries, is being expanded to foreign markets. This paper analyzes the main characteristics of this rhythm internationalization. To this end, the research was ...
Análise das respostas comportamentais de consumidores do Brasil e Índia em relação a campanhas publicitárias com diferentes padrões de beleza
This conclusive quantitative research explores consumer behavior towards ads with models of different beauty standards, in two different nationalities, Brazil and India. The experiment consisted of four groups, two from ...
Análise da adaptação cultural na expatriação de jogadores de futebol brasileiros
With the growing international movement in sports, especially in football, studies are necessary to avoid damage. Therewith, an analysis of the characteristics of the expatriation process, based on the perception of Brazilian ...