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Ética publicitária em jogo: falácias da comunicação com o uso do greenwashing
(2023-12-20)
The present work aims to investigate how the advertising communication of current beauty product brands covers up relevant information related to sustainability based on greenwashing techniques. Thus, the methodology ...
Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...