Cerca
Items 1-2 di 2
Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...
Marcas reciclando o passado: Vans e o desafio de comunicar para diferentes gerações de consumidores
(2023-12-20)
The present work aims to understand the different positioning strategies of the Vans brand, which communicate and captivate generations of consumers over the years. For this, an exploratory-qualitative research with an ...