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Privacidade de dados no marketing: estudo de caso da Cambridge Analytica na eleição presidencial nos Estados Unidos em 2016
(2021-01-05)
This paper presents the case study of Cambridge Analytica, a company that acted as a partner in political campaigns, using mining and data analysis. The study analyzes the impact of the actions that were chosen in the 2016 ...
Do Olímpico à Arena: um estudo sobre as mudanças de comportamento dos torcedores do Grêmio FBPA
(2021-01-05)
The major objective of this work is exploring the changes in the behavior of Grêmio FBPA fans caused by the transition from the Monumental Olympic Stadium to the Arena do Grêmio, located in the great Porto Alegre (RS). To ...
Em busca de uma comunicação engajadora no Instagram: planejamento de marketing digital para a empresa Gramado avicultura
(2023-12-20)
The present work aims to idealize a plan in the scope of digital marketing in search of engagement of the public of the company Gramado Avicultura in the social network Instagram. For this, the methodology used involves ...