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Quem é visto, é lembrado? Uma análise da ferramenta de pesquisa eye tracking como auxiliadora no aumento da lembrança de marca
(2019-07-03)
The main objective of this monograph is to investigate the use of the eye tracking tool, in order to help increase brand recall. The research is based on the theorization of brand creation and management, as well as the ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
Storytelling como possibilidade para a construção de marcas pessoais de sucesso: estudo de caso Manu Gavassi
(2021-12-20)
This work aims to understand how storytelling helps to build sucessful personal brands. For this, the methodology is an exploratory-descriptive and bibliographical research, providing opportunities for a better analysis ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...
Qual é a relação dos consumidores fãs de Hot Wheels com a marca?
(2022-07-21)
This article is about Lovemark. The objective of this work is to find out what is the relationship between Hot Wheels fans and the brand. The object under study is the miniature cars of the Hot Wheels brand together with ...
A busca de valor em marcas da perfumaria nacional: uma análise a partir do imaginário da brasilidade
(2023-12-20)
The present work has the objective of understanding how the current national perfume brands strategically use the brand equity associated with the construction of the imaginary of Brazilianness. The work has a qualitativ ...